discover activist beauty
bringing creative vision to life requires a clear structure and strategy
Activist Beauty is dedicated to overcoming the unique challenges faced by beauty brands. We were founded with the understanding that bringing creative vision to life requires clear structure and strategy, setting Activist Beauty apart as a leader in empowering mission-driven beauty brands.
Led by experienced biotechnologist and beauty industry expert Jené Roestorf, we evolve mission-driven beauty brands into global successes with tailored, ethical business strategies and hands-on guidance. Our specialization lies in creating bespoke business strategies that seamlessly integrate sustainability with unmatched industry and scientific expertise, providing the essential organization and structure necessary for success.
Our innovative scientific strategies and impactful initiatives help your business grow while making a positive impact on communities worldwide. Our well-honed skills in navigating complex regulatory standards and compliance offers peace of mind as you pursue your mission-driven goals.
Having transformed over 40 beauty brands for success, we are more than just a strategic partner; we are your dedicated ally in driving ethical practices and sustainable growth.
Book a complimentary consultation to discover how Activist Beauty can equip you for success.
Our Team
Jené Roestorf
Chief IMPACT Officer
Jené Roestorf leads Activist Beauty with a wealth of experience and a mission-driven focus to support beauty brands in achieving considered, sustainable and international growth. With broad expertise in various senior positions as a fractional Executive, Jené's visionary leadership has guided over 40 global beauty brands, including Corpus Naturals, Josh Rosebrook, and RŌZ Hair, to success. Her adeptness at transforming ideas into tangible results distinguishes her as a standout figure in the beauty industry.
Prior to founding Activist Beauty, Jené built and grew a thriving, independent beauty enterprise from scratch, expanding its reach across multiple regions and positively impacting over 10,000 lives through strategic partnerships with B1G1 and local communities.
Her decade-long career in global medical and clinical operations for major pharmaceutical companies, coupled with her academic qualifications in nanotechnology, biological chemistry, biotechnology, and bioethics, has honed her structured, detail-oriented approach. Jené is currently furthering her expertise with a Masters in Sustainability and Business Innovation.
Jené is deeply committed to helping brands grow efficiently and ethically, ensuring a positive impact on both people and the planet.
Unlock the full potential of your beauty brand
Unlock the full potential of your business with our comprehensive suite of services designed to drive growth, ensure scientific integrity, promote sustainability, and achieve global regulatory compliance.
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Expert guidance for every phase of business evolution, from inception to international expansion.
Beauty Business Fundamentals
Global Business Strategy
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Navigating scientific strategy, product development, and regulatory compliance with expert scientific leadership.
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Optimizing your business for people, planet, and profit through innovative and sustainable strategies.
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Ensuring your products meet global regulatory standards in all major cosmetic markets.
Meet our global clients
